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| V. A. SHIVA |
| A Model for Cross-Border Innovation |
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Innovation is not done with a business plan --- it is done by finding a need, building a prototype, delivering to a cusgtomer, and then learning how to get more customers, and THEN writing a business plan. This approach is NOT taught in business schoools. In our incubator, an ecosystem is offered, for taking ideas to businesses. Beyond innovation. Businesses with real customers, management and process. That's what our incubator at General Interactive offers.
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